Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business.Told with brutal candor and prodigal generosity, David Ogilvy…
od 30 €
Výrobca
Vintage Publishing
Specifikacia Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business.Told with brutal candor and prodigal generosity, David Ogilvy reveals:How to get a job in advertisingHow to choose an agency for your productThe secrets behind advertising that worksHow to write successful copy--and get people to read itEighteen miracles of researchWhat advertising can do for charitiesAnd much, much
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