Confessions of an Advertising Man Ogilvy David
Confessions of an Advertising Man Ogilvy David A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard,…
Specifikacia Confessions of an Advertising Man Ogilvy David
Confessions of an Advertising Man Ogilvy David
A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written"We admire people who work hard, who are objective and thorough. We abhor ruthlessness. We detest office politicians, toadies, bullies, and pompous asses.
In promoting people to top jobs, we are influenced as much by their character as anything else." David OgilvyDavid Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. The way up our ladder is open to everybody. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation.
It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also
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