The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Roman Kenneth
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Roman Kenneth From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for…
Specifikacia The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Roman Kenneth
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising Roman Kenneth
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David OgilvyFamous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising.
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