No BS Marketing to Seniors and Leading Edge Boomers
Go Where the Money IsBOOMERS & SENIORS: Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to…
Specifikacia No BS Marketing to Seniors and Leading Edge Boomers
Go Where the Money IsBOOMERS & SENIORS: Hold over 50% of the nation's wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providersThis is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it --on just about everything, and more of it, at higher average prices than any other consumers.Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65The power of profiling: learn how to sub-divide this
Leading at the Edge
Cutting Edge Marketing Analytics
From Leading to Liberty