Media Promotion and Marketing for Broadcasting, Cable and the Internet
Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local…
od 68 €
Výrobca
Taylor & Francis Ltd
Specifikacia Media Promotion and Marketing for Broadcasting, Cable and the Internet
Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio. It includes topics such as: goals of promotion; research in promotion; on-air, print, Web message design; and more.
Social Media Marketing
od 57 €
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od 64 €