Media Promotion and Marketing for Broadcasting, Cable and the Internet
Media Promotion and Marketing for Broadcasting, Cable and the Internet Takes a look at the media industry and the strategies for media promotion and marketing. It includes topics such as: goals of…
Specifikacia Media Promotion and Marketing for Broadcasting, Cable and the Internet
Media Promotion and Marketing for Broadcasting, Cable and the Internet
Takes a look at the media industry and the strategies for media promotion and marketing. It includes topics such as: goals of promotion; research in promotion; on-air, print, Web message design; and more. This book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio.