Marketing Metrics Bendle Neil
Marketing Metrics Bendle Neil Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the…
Specifikacia Marketing Metrics Bendle Neil
Marketing Metrics Bendle Neil
Your Definitive, Up-to-Date Guide to Marketing Metrics--Choosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction.This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement.
Marketing Metrics Bendle Neil
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