Managing the Professional Service Firm Maister David H.
Managing the Professional Service Firm Maister David H. Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus…
Specifikacia Managing the Professional Service Firm Maister David H.
Managing the Professional Service Firm Maister David H.
Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Such firms must therefore compete not only for clients but also for talented professionals. Second, professional services are highly personalised, involving the skills of individuals.
Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multination
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