Managing Business Relationships Ford David I.
Managing Business Relationships Ford David I. No company is an island in the world of business. What happens in these relationships is critical to the success of any business. Each company is locked…
Specifikacia Managing Business Relationships Ford David I.
Managing Business Relationships Ford David I.
No company is an island in the world of business. What happens in these relationships is critical to the success of any business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts.
It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking.Features: - Provides a structured way to understand Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business.This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them.
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