Managing Customer Experience and Relationships Peppers Don
Every business on the planet is trying to maximize the value created by its customersLearn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., r… Celý popis ↓
Porovnanie cien Managing Customer Experience and Relationships Peppers Don
Popis Managing Customer Experience and Relationships Peppers Don
Managing Customer Experience and Relationships Peppers Don
Every business on the planet is trying to maximize the value created by its customersLearn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently."This latest edition adds new material including:How to manage the mass-customization principles that drive digital interactionsHow to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and
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