Managing the Cultural Business
Managing the Cultural Business The arts and cultural sector has always been a challenging area in which to find business success; but the advent of a global health crisis due to COVID-19 has greatly…
Specifikacia Managing the Cultural Business
Managing the Cultural Business
The arts and cultural sector has always been a challenging area in which to find business success; but the advent of a global health crisis due to COVID-19 has greatly amplified these challenges. Several new and challenging drivers shape the competitive environments of arts and cultural organizations. Thanks to the expertise of 22 scholars, this text elaborates on the most common key strategic mistakes and misunderstandings to help arts and cultural organizations finding success.This book starts by looking at the evolution of competition in those industries.
This book proposes a revised managerial vision of the key processes that constitute every arts and cultural organization, Each chapter offers an innovative analysis of a classic managerial A customer-centric approach helps in identifying ten crucial managerial processes in which strategic mistakes are commonly made.