Key Account Management Excellence in Pharma & Medtech Moorman Mike
Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and…
Specifikacia Key Account Management Excellence in Pharma & Medtech Moorman Mike
Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are increasingly pursuing KAM in response to the rapid rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers.This book is groundbreaking in both its scope and its tailoring of leading KAM practices specifically for life sciences. The central theme is that key account management is an organization-wide business strategy, not just a role or a sales-specific initiative. KAM is a strategy focused on providing unique offerings and value through an orchestrated, cross-functional, go-to-market