Global Account Management Cheverton Peter
Global Account Management Cheverton Peter Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and…
Specifikacia Global Account Management Cheverton Peter
Global Account Management Cheverton Peter
Global Account Management explains the challenges of establishing a global account strategy and guides the reader through the process of decisions and actions required to manage global accounts successfully. Peter Cheverton highlights the difference between an international company operating in different markets and one that can be considered truly global. The book provides a thorough, workmanlike template for all businesses with global clients.
Cheverton then details the factors critical to successful handling of a global account. He explains that company directors need to understand whether a client has consistent needs across different countries, possesses a global operational structure, and has the ability to implement global decisions. The implications of making the wrong decisions in a global marketplace are enormous.
Global Account Management gives readers the
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