Key Account Management - The Definitive Guide McDonald MalcolmPaperback
Key Account Management - The Definitive Guide McDonald MalcolmPaperback "This book is crammed with distilled, practical wisdom for key account managers and their directors. Anything less is just…
Specifikacia Key Account Management - The Definitive Guide McDonald MalcolmPaperback
Key Account Management - The Definitive Guide McDonald MalcolmPaperback
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Anything less is just old-fashioned selling."Developing successful business-to-business relationships with more customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing.
Based on the hugely influential KEY CUSTOMERS it looks at: - Why has account management become so critical to commercial success? What are The very best state-of-the-art strategies are set out clearly in this book by intentionally known authors who have worked at the highest levels with more key and strategic account managers worldwide than probably any other leading advisors.
Key Account Manager
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