Experiential Marketing - Consumer Behavior, Customer Experience and The 7Es Batat Wided B&C Consulting GroupPaperback / softback
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and…
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Taylor & Francis Ltd
Specifikacia Experiential Marketing - Consumer Behavior, Customer Experience and The 7Es Batat Wided B&C Consulting GroupPaperback / softback
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past an