What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Marketing Research Palmer Melina
Use the Science of Behavioral Economics to Understand Why People Buy "The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology…
Specifikacia What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics Marketing Research Palmer Melina
Use the Science of Behavioral Economics to Understand Why People Buy "The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today 2022 First Place Category Winner CIBA (Chanticleer International Book Awards) #1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer ServiceWhat Your Customer Wants (And Can't Tell You) explains the neuroscience of consumer behavior. Learn exactly why people buy--and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more effective leader.Behavioral economics is the marketing research future of brands and business. This book goes beyond an academic understanding of behavioral economics and into