Advertising for People Who Don't Like Advertising
Advertising for People Who Don't Like Advertising This is a book by a company that dislikes advertising as much as anyone. It has worked with global brands to produce fashion collections and promoted…
Specifikacia Advertising for People Who Don't Like Advertising
Advertising for People Who Don't Like Advertising
This is a book by a company that dislikes advertising as much as anyone. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. Nevertheless, it makes adverts.
The company's name is KesselsKramer. It creates advertising with more human, truthful communications. This book describes how to make something you like out of something you don't.
As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image- making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place.
It's intended for anyone who has ever hated a web banner or zapped an ad break.
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