Advertising for Dummies Dahl Gary
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how…
Specifikacia Advertising for Dummies Dahl Gary
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:Identify and reach your target audienceDefine and position your messageGet the most bang for your buckProduce great ads for every mediumBuy the different mediaCreate buzz and use publicityResearch and evaluate your competitionAdvertising for Dummies offers newbies a real-world look at
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