Advertising Creative: Strategy, Copy, and Design Altstiel Tom
Advertising Creative: Strategy, Copy, and Design Altstiel Tom Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students…
Specifikacia Advertising Creative: Strategy, Copy, and Design Altstiel Tom
Advertising Creative: Strategy, Copy, and Design Altstiel Tom
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising.
Understand Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker.
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