Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy Kosorin DominikPaperback
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy Kosorin DominikPaperback This book is your ultimate guide to advertising data landscape. You will learn where…
Specifikacia Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy Kosorin DominikPaperback
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy Kosorin DominikPaperback
This book is your ultimate guide to advertising data landscape. You will learn where advertising data comes from and how it flows around the ecosystem. It covers everything from basic concepts all the way to developing a successful data strategy.
Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms, such as Facebook, Google, or Amazon. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR).
The final chapter gives you a blueprint for designing your own successful data