12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Barta ThomasPevná vazba
12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Barta ThomasPevná vazba WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing…
Specifikacia 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Barta ThomasPevná vazba
12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value Barta ThomasPevná vazba
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Reading it, you'll learn how to:MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.MOBILIZE YOUR TEAM: Build and align a winning marketing Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success.