100 Practical Ways to Improve Customer Experience - Achieve End-to-End Customer Engagement in a Multichannel World Paperback
100 Practical Ways to Improve Customer Experience - Achieve End-to-End Customer Engagement in a Multichannel World Paperback Virtually all consumer-facing businesses talk about putting the customer…
Specifikacia 100 Practical Ways to Improve Customer Experience - Achieve End-to-End Customer Engagement in a Multichannel World Paperback
100 Practical Ways to Improve Customer Experience - Achieve End-to-End Customer Engagement in a Multichannel World Paperback
Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.A unique blend of strategy and best practice, 100 Practical Ways to Improve Customer Experience has a particular focus on multi-channel industries such as retail, FMCG, travel, financial services, leisure, food and beverage, and automotive. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey.
These industries are all facing major disruption from