B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
B2B Customer Experience: A Practical Guide to Delivering Exceptional CX B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the…
Specifikacia B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Achieving this 'wow' factor helps organizations distinguish themselves from their competition, while simultaneously winning new business and retaining existing clients. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers.
B2B Customer Experience is the essential handbook that guides the reader through the process of creating an exceptional customer experience.Intensely practical in its approach, B2B Customer Experience is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an
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