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Zappos Experience: 5 Principles to Inspire, Engage, and WOW

Make every day a WOW day for your customers, your staff--and your bottom line "In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience…

od 29 €
Výrobca
McGraw-Hill
Autor
Joseph A. Michelli
Počet strán
320
Rok vydania
2011
Jazyk
anglické

Specifikacia Zappos Experience: 5 Principles to Inspire, Engage, and WOW


Make every day a WOW day for your customers, your staff--and your bottom line "In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand how to achieve a little more of that Zappos magic." --Eric Ryan, method cofounder and person against dirty "If you're looking for an inspirational path for creating a likable, trustworthy, and wow organization, you've hit the mother lode." --Guy Kawasaki, former chief evangelist of Apple and author of Enchantment: The Art of Changing Hearts, Minds, and Actions "This book provides a roadmap to a successful business by taking inspiration and examples from one of the most innovative, progressive companies of our time. Don't just read it; use it." --Tony Hawk,

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