Zag: The Number One Strategy of High-performance Brands - M. Neumeier
Zag: The Number One Strategy of High-performance Brands - M. Neumeier "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. The author argues that in an extremely…
Specifikacia Zag: The Number One Strategy of High-performance Brands - M. Neumeier
Zag: The Number One Strategy of High-performance Brands - M. Neumeier
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.In an entertaining 3-hour read you’ll learn: why ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation.
The Culting Of Brands
Poems of Poop: Number One
Havamal: Saying of the High One
The Strategy of Conflict
The Strategy of Denial
The Science of Strategy