Zag: The Number One Strategy of High-performance Brands - M. Neumeier
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, The Brand Gap, but drills…
od 30 €
Výrobca
PEARSON
Autor
Marty Neumeier
Jazyk
anglické
Žáner
naučné
Nakladateľstvo
Pearson Education Limited
Počet strán
192
Väzba
Paperback
Rok vydania
2006
Specifikacia Zag: The Number One Strategy of High-performance Brands - M. Neumeier
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.In an entertaining 3-hour read you’ll learn: why
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