Winning the Story Wars - Sachs Jonah
Winning the Story Wars - Sachs Jonah Trying to get your message heard? They are the struggle to be heard in a world of media noise and clamor. Build an iconic brand?Welcome to the battlefield.The…
Specifikacia Winning the Story Wars - Sachs Jonah
Winning the Story Wars - Sachs Jonah
Trying to get your message heard? They are the struggle to be heard in a world of media noise and clamor. Build an iconic brand?Welcome to the battlefield.The story wars are all around us.
But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior--great stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. You'll discover how:Social media tools are driving a return to the oral tradition, in which stories that matter rise above the frayMarketers have become today's mythmakers, providing society with
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