The Catalyst Berger Jonah
The Catalyst Berger Jonah "Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. Marketers want to change their customers' minds and leaders…
Specifikacia The Catalyst Berger Jonah
The Catalyst Berger Jonah
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. Marketers want to change their customers' minds and leaders want to change organizations. I am grateful to be one of the many who have learned from this master teacher." --Jim Collins, author Good to Great, coauthor Built to LastFrom the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind.Everyone has something they want to change.
But change is hard. Start-ups want to change industries and nonprofits want to change the world. Often, we persuade and pressure and push, but nothing moves.
Could there be a better way?This book takes a different approach. Successful change agents know it's not about
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