Winning at Innovation - Kotler Philip
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. Trias…
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Specifikacia Winning at Innovation - Kotler Philip
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. Trias de Bes and Kotler present a unique, flexible A-F model for innovation for all companies that want to succeed in the global field.
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