Transformational Sales - Kotler Dr Philip
Transformational Sales - Kotler Dr Philip Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results…
Specifikacia Transformational Sales - Kotler Dr Philip
Transformational Sales - Kotler Dr Philip
Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. Companies choosing this approach can make a significant and meaningful difference with strategic customers, moving beyond the competition. It is all about guiding organizational change and business transformation, starting with sales itself.
Both thought-provoking and practical, this management book integrates academic insights, real life examples and best practices of business transformation. By challenging existing business assumptions and creating new perspectives on the marketplace, organizations can increase value across traditional company borders, making the (business) world a better place in the process. It is a must-read for business leaders
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