Wally Olins: The Brand Handbook - Wally Olins
Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in…
od 23 €
Výrobca
Thames & Hudson
Autor
Wally Olins
Počet strán
112
Rok vydania
2008
Jazyk
anglické
Specifikacia Wally Olins: The Brand Handbook - Wally Olins
Features ground rules for branding success and explains why understanding the links between business, brand and consumer is vital for commercial success. This book is intended for those in advertising, marketing, and business who need to understand why successful brands triumph by making insiders believe in them and consumers buy into them.
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