Living the Brand
Living the Brand Your company's workforce is its most valuable asset. This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.This…
Specifikacia Living the Brand
Living the Brand
Your company's workforce is its most valuable asset. This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions".
To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests. It examines the nature of branding and why people have become such important definers of their brand.Living the Brand is a CarbonNeutral (R) publication.
Living the Brand
THE BRAND GAP
The Living
The Brand Book
The Living Wage
The Living Days
The Brand of the Warlock
Living The Goode Life