Understanding Media - M. McLuhan
Understanding Media - M. McLuhan When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent…
Specifikacia Understanding Media - M. McLuhan
Understanding Media - M. McLuhan
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan.
He believed that the message of electronic media foretold the end of humanity as it was known. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. In 1964, this looked like the paranoid babblings of a madman.
In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.
Understanding Media - M. McLuhan
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