Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century Hollifield Ann
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century Hollifield Ann This textbook takes a case study approach to media and audience analytics. It outlines how to…
Specifikacia Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century Hollifield Ann
Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century Hollifield Ann
This textbook takes a case study approach to media and audience analytics. It outlines how to interpret and present results, the principles of data visualization and storytelling, and the basics of research design and sampling. Realizing the best way to understand analytics in the digital age is to practice it, the authors have created a collection of cases using datasets that present real and hypothetical scenarios for students to work through.Media Analytics introduces the key principles of media economics and management.
Although shifting technology makes measurement and analytics a dynamic space, this book takes an evergreen, conceptual approach, reminding students to focus on the principles and foundations that will remain constant.Aimed at upper-level students in the fast-growing area of media analytics in a cross-platform world, students using this text
Work in the 21st Century
Survival in the 21st Century
Polyamory in the 21st Century