Trust Inc. - How Business Wins Respect in a Social Media AgePaperback
Trust Inc. - How Business Wins Respect in a Social Media AgePaperback We are entering the age of sustainability - a business era where every company, big and small, must adapt its way of doing…
Specifikacia Trust Inc. - How Business Wins Respect in a Social Media AgePaperback
Trust Inc. - How Business Wins Respect in a Social Media AgePaperback
We are entering the age of sustainability - a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. Supercharging this change in consumer behaviour is social media - a communications revolution that is democratising and disrupting society in ways never seen before.In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life.
The book shows how social media has made sustainability a mainstream concern for all society,