Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization Jenkins Andrew
Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of…
Specifikacia Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization Jenkins Andrew
Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence and achieving the competitive edge.Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring social media campaigns and content themselves. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.Containing an array of international case study examples from organizations such as Airbnb, Hyundai, Deloitte Digital and