Tourism Innovation in the Digital Era: Big Data, AI and Technological Transformation Valeri Marco
Tourism Innovation in the Digital Era: Big Data, AI and Technological Transformation Valeri Marco Digitalization and artificial intelligence are increasingly influencing modes of travel planning,…
Specifikacia Tourism Innovation in the Digital Era: Big Data, AI and Technological Transformation Valeri Marco
Tourism Innovation in the Digital Era: Big Data, AI and Technological Transformation Valeri Marco
Digitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them. The sharing economy and the experience economy strongly influence the creation of new business models in tourism. The potential of new technologies to completely overhaul the tourism and hospitality industry is emerging; new generations of tourists will have radically different expectations and requirements in relation to today's tourists.
Many low-income economies can potentially benefit from this digital transformation and others are at risk of being left behind if they fail to embrace this moment.To explore how and why, ten chapters are presented here in Tourism Innovation in the Digital Era, ranging from topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in