Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms Mei Xiang Ying
Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms Mei Xiang Ying This book brings together diverse theoretical perspectives and practical examples of the experience…
Specifikacia Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms Mei Xiang Ying
Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms Mei Xiang Ying
This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries. It also focuses on the role of technology in changing consumer behaviour and motivations. It provides insights on 'new' experience development attributed to new technology and changes in consumer behaviour.It explores how digitalisation and new digital tools, smart solutions, smart applications, and social media platforms to frame and create unique and memorable experiences.
Chapters are contributed by global academicians and industry practitioners with the goal to link theories to practical case studies and thought points throughout the chapters to trigger curiosity and critical thinking.This book provides insights on the development and trends in the tourism industry in the 'new'
The Experience Economy