The Seven Principles to Complete Co-Creation... Stefanie Jansen, Maarten Pieter
The Seven Principles to Complete Co-Creation... Stefanie Jansen, Maarten Pieter The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. It reads like a practical…
Specifikacia The Seven Principles to Complete Co-Creation... Stefanie Jansen, Maarten Pieter
The Seven Principles to Complete Co-Creation... Stefanie Jansen, Maarten Pieter
The 7 Principles of Complete Co-Creation presents a comprehensive view on co-creation. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them.
The authors have bundled their years of practical experience to fill this gap. Since co-creation is a relatively new discipline, not much has been written on the topic. Unlike any existing publication, this book provides the reader with a clear co-creation framework, giving practical answers to questions such as: 'what is co-creation and how does it work?', 'whom to involve in a co-creation process?', 'how to convince others of the benefits of co-creation and overcome barriers?'.
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