The Road to Luxury: The New Frontiers in Luxury Brand Management Som Ashok
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the fieldThe thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in…
Specifikacia The Road to Luxury: The New Frontiers in Luxury Brand Management Som Ashok
Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the fieldThe thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.Readers will also benefit from the inclusion of:An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in ChinaThe creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of