The Management of Luxury - An International GuidePaperback
The Management of Luxury - An International GuidePaperback The Management of Luxury, second edition, presents a unique snapshot of best practice insights on the increasing challenges faced in luxury…
Specifikacia The Management of Luxury - An International GuidePaperback
The Management of Luxury - An International GuidePaperback
The Management of Luxury, second edition, presents a unique snapshot of best practice insights on the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. Both are crucial for competitive advantage in the luxury market, featured alongside iconic case studies such as Burberry, Louis Vuitton and Leica. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a luxury SME.Fully updated in its second edition, The Management of Luxury explores the newly evolving direction of Asian market trends and how to integrate digitalization into sales and product strategies.
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