The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives Vedantam ShankarPaperback
The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives Vedantam ShankarPaperback The hidden brain is the voice in our ear when we make the most…
Specifikacia The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives Vedantam ShankarPaperback
The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives Vedantam ShankarPaperback
The hidden brain is the voice in our ear when we make the most important decisions in our lives--but we're never aware of it. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. The hidden brain decides whom we fall in love with and whom we hate.
But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob.In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. Filled with fascinating characters,