Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World Quartz Steven
Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World Quartz Steven If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry…
Specifikacia Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World Quartz Steven
Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World Quartz Steven
If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi's jeans their iconic allure, look no further--in Cool, Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes.We live in a world of conspicuous consumption, where the clothes we wear, the cars we drive, and the food we eat lead double lives: they don't merely satisfy our needs; they also communicate our values, identities, and aspirations. And for one week in August, hundreds of thousands of HarleyDavidson fans from all over the world descend on the remote town of Sturgis, South Dakota, and engulf the otherwise sleepy hamlet in the deafening In Beverly Hills, tourists flock to the famous Rodeo Drive-not to shop, but simply to take photographs of themselves in front of luxury stores.