The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins Gange Kiran
The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins Gange Kiran Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can…
Specifikacia The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins Gange Kiran
The Expert Guide to Retail Pricing: An Analytics-Based Approach to Maximise Margins Gange Kiran
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing. To maximize revenues and profits, pricing must be dynamic, strategic, and in today's hyper-connected and -competitive world, scientific. Retail pricing is not about dollars, pounds or euros, but the value a customer associates with a product, which can and does change over time.
This book uses case studies from around the globe to illustrate the evolution of retailing and offers takeaways with each Using technology to gather customer insights and create data-driven pricing approaches can also enhance the customer experience, improve vendor management, help monitor competitors, and ensure market efficiency - including the much-needed reduction of waste in the food sector.