The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers Peterson Erik
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers Peterson Erik Proven customer engagement approaches for winning in the most important moments driving profitability and…
Specifikacia The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers Peterson Erik
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers Peterson Erik
Proven customer engagement approaches for winning in the most important moments driving profitability and growth--customer retention and expansionIndustry analysts report that up 70- 80% of business growth comes from existing customers.So why are you still investing mainly in attracting new customers? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions?The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. And, leaving renewals and upsells to chance?
They provide clear, easy-to-apply messaging frameworks for creating and delivering winning Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly.