The Advertising Concept Book: Think Now, Desi... - Pete Barry
The Advertising Concept Book: Think Now, Desi... - Pete Barry This is the third edition of the highly successful Advertising Concept Book. This new edition contains fifty specially drawn new…
Specifikacia The Advertising Concept Book: Think Now, Desi... - Pete Barry
The Advertising Concept Book: Think Now, Desi... - Pete Barry
This is the third edition of the highly successful Advertising Concept Book. This new edition contains fifty specially drawn new illustrations of key campaigns. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added.
Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever.
Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
The Advertising Photographs
Pete the Cat: Robo-Pete
Pete the Cat: Super Pete
Pete the Cat: Go, Pete, Go!