Advertising Now! TV Commercials - Julius Wiedemann
Advertising Now! TV Commercials - Julius Wiedemann Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like…
Specifikacia Advertising Now! TV Commercials - Julius Wiedemann
Advertising Now! TV Commercials - Julius Wiedemann
Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. This guide rounds up the best commercials of recent years. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across.
This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. All ads featured in the book are on the included DVD.
Logo Design - Julius Wiedemann