Illustration Now! Fashion - Julius Wiedemann

Styled by hand, this title features the many incarnations of illustration in the world of fashion. Illustration is integral to fashion design not only as a means of expression, and the starting point of every design, but also for patterns and prints as well as magazine editorial illustrations. Every dress begins with a drawing, every skirt with a sketch.

It's high time we celebrated fashion illustration in our Illustration Now! Often, artists will even illustrate the newest looks directly from the catwalks. series: here you'll find new work from over 90 artists around the globe, including Ruben Toledo, Aurore de La Morinerie, Bil Donovan, Tanya Ling, and Jean-Philippe Delhomme.

The book features quotes by experts from the fashion world: Valentino compliments the work of Gladys Perint Palmer; voices out of the studios of Maison Martin Margiela, Christian Dior, Louis Vuitton, and H&M add their praise for the talents in the book. Following an introduction by illustration expert Steven Heller, the historical essay by art and fashion historian Adelheid Rasche provides an in-depth exploration of the subject. Looking back to the 17th century, she draws a timeline of fashion illustration until today, accompanied by images such as an early etching by Francois Watteau, a drawing by Paul Iribe for the book of the famous Parisian couturier Paul Poiret, and illustrations by the highly acclaimed masters of modern fashion illustration Rene Gruau and Antonio Lopez as well as, from the later generation, Mats Gustafson and Francois Berthoud.