The 22 Immutable Laws of Marketing - Ries, Al
The 22 Immutable Laws of Marketing - Ries, Al There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling…
Specifikacia The 22 Immutable Laws of Marketing - Ries, Al
The 22 Immutable Laws of Marketing - Ries, Al
There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands?
Violate them at your own From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products.
Al Ries - Focus
Positioning - Ries Al
The 22 Laws of Category Design
Spirit of the Laws
The Laws of the Skies
Spirit of the Laws
The Conflict of Laws
The Laws Of Human Nature