Al Ries - Focus
Al Ries - Focus What's the secret to a company's continued growth and prosperity? His commonsense approach to business management is founded on the premise that long-lasting success depends on…
Specifikacia Al Ries - Focus
Al Ries - Focus
What's the secret to a company's continued growth and prosperity? His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Internationally known marketing expert Al Ries has the answer: focus.
He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets.
Al Ries - Focus
Positioning - Ries Al
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