Switch - Chip Heath, Dan Heath
Switch - Chip Heath, Dan Heath We all know that change is hard. But why do we insist on seeing the obstacles rather than the goal? It's unsettling, it's time-consuming, and all too often we give up…
Specifikacia Switch - Chip Heath, Dan Heath
Switch - Chip Heath, Dan Heath
We all know that change is hard. But why do we insist on seeing the obstacles rather than the goal? It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.
They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Switch - Chip Heath, Dan Heath
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