Strategic Management: Theory & Cases: An Integrated Approach Hill Charles W. L.
Strategic Management: Theory & Cases: An Integrated Approach Hill Charles W. L. This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship…
Specifikacia Strategic Management: Theory & Cases: An Integrated Approach Hill Charles W. L.
Strategic Management: Theory & Cases: An Integrated Approach Hill Charles W. L.
This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies.
The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms.